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Editor's Notes
I, as a fellow consumer, know that there are some things that you just can't find in Jackson, which is the case in many smaller towns. Often though, if you take the time to look you can find more than you originally may have thought. I try to shop locally as much as possible, exhausting all avenues before going out of town to purchase a hard to find item. I realize that my tax dollars go back into the local economy and that is what motivates me to shop in that manner. There have been instances in which I have been looking for an item and not been able to locate it in town. If I am in no immediate need of the item, I check with a local merchant who may be able to order it for me. I know then that my tax dollars are still going to support the local economy. Our businesses need our support to survive. Without us, Jackson cannot survive. The economy here seems to be in good shape right now and I want to see it continue. Although I know that I probably won't be able to always find what I'm looking to purchase locally, I will have the satisfaction of knowing that I have done everything possible to support our local businesses before purchasing the item elsewhere. LaShaunda makes many good points with her reasons for shopping in Jackson first. I hope many of you will take them to heart and follow her advice. 1. Dollar Power- When you make a purchase from a local business, you are making a great deal more than a purchase. The power of your dollar is keeping a friend or neighbor employed. Your buying power may be keeping the doors of a small business open. 2. Do The Math- Every dollar you spend in Jackson means $4 to the local economy. When you buy from a local business, that business can pay the salaries of its employees. The employees in turn make local purchases. Do the math and see how your dollar multiplies. 3. Quality of Life- Future economic development of Jackson depends on your dollars. When you support local businesses, you encourage others to locate their business here. When business developers see a growing community, they see advantages to moving in and offering new services. Your quality of life and that of your family will improve. 4. Volume Business- Keeping local service businesses busy lowers your cost. From the plumber to the doctor, service oriented businesses require volume to keep their costs down. By supporting local services, you not only save money, you open the door of opportunity for other services to move to town. 5. Your Reward- When you choose to buy local, you are directly rewarded. The city collects taxes, which are used to provide city services. Your city parks, swimming pool, senior center, library and many other services are paid for by tax dollars. 6. Personal Service- Have you ever purchased a product out of town only to have it show up broken? A great advantage to making a local purchase is the personal service you receive. Usually the item you bought can be replaced immediately. Knowing the business and its employees provides you with confidence in the service you receive.
7. Save Time- Another advantage of shopping Jackson first is the convenience. You can drive a couple of miles to make your purchase, saving you time and money. To save more time, call first to see if the business has what you're looking for. If not, see if they can order it for you.
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